Under the shooting conversion rate in Marseille: A closer look
Marseille, France is one of the most popular tourist destinations in Europe. With its stunning beaches, vibrant nightlife and delicious cuisine, it attracts millions of visitors every year. However, despite its popularity, the city has struggled to attract more tourists to visit its historic landmarks and museums.
One of the main reasons for this is the low conversion rates for hotel bookings in Marseille. According to recent data from Booking.com, the average booking conversion rate for Marseille hotels was only 17%, which is significantly lower than other European cities like Paris or London.
In order to boost tourism in Marseille, the local government has been investing heavily in marketing campaigns and promoting the city as a destination for culture and history. However, despite these efforts, the conversion rates for hotel bookings remain stubbornly low.
One possible explanation for this is that many tourists are simply unaware of the city's rich cultural heritage. While Marseille is known for its beaches and nightlife, there are also many historic sites and museums that are worth visiting.
To increase the conversion rates, the local government could consider launching targeted marketing campaigns that highlight the unique attractions of Marseille. This could include highlighting the city's rich history, such as its ancient port and the famous Le Musée des Capucines, as well as its modern-day attractions, such as its beautiful beaches and trendy nightclubs.
Additionally, the government could invest in improving transportation infrastructure in the city, making it easier for tourists to get around and explore the various historical landmarks. This could include developing better public transport systems, creating bike lanes and pedestrian zones, and investing in shuttle services between different parts of the city.
Overall, while the conversion rates for hotel bookings in Marseille may be low, there are still opportunities to promote the city as a destination for both culture and leisure. By targeting marketing efforts at tourists who are already aware of the city's attractions, as well as investing in improvements to transportation infrastructure, the local government can help to boost tourism in Marseille and create new opportunities for visitors to experience all that the city has to offer.